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1 American Association of Industrial Management
Общая лексика: Американская ассоциация управления промышленностьюУниверсальный англо-русский словарь > American Association of Industrial Management
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2 Association
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3 Association
- Association for Information Systems Professionals
- Association for Machine Translation and Computational Linguistics
- Association for Systems Management - American Software Association
- American Standards Association - Data Processing Management Association - National Association of Broadcast Engineers and Technicians
- National Association of Communication System Engineers
- National Association of Radio and Television Broadcasters
- National Association of Securities Dealers - Radio Manufactures Association
- Recording Industry Association of America - Systems and Procedures Association
- Telecommunication Industry Association -
4 Association
в соч.- American Communication Association
- American Radio Association
- American Radio-Telegraphists Association
- American Software Association
- American Standards Association
- Association for Computing Machinery
- Association for Information Systems Professionals
- Association for Machine Translation and Computational Linguistics
- Association for Systems Management
- Association for Women in Computing
- Association of Cinematograph and Television Technicians
- Association of Computer Users
- Association of Data Processing Service Organizations
- Association of Machine Translation and Computational Linguistics
- Association of Microelectronic Professionals
- British Engineering Standards Association
- British Robot Association
- British Videogram Association
- Canadian Standards Association
- Cellular Telecommunication Industry Association
- Computer and Business Equipment Manufacturers Association
- Data Interchange Standards Association
- Data Processing Management Association
- Electronic Engineering Association
- Electronic Industries Association of Japan
- Electronic Industries Association
- Electronic Messaging Association
- European Computer Manufactures Association
- Exchange Carriers Standards Association
- Fiber Channel Association
- Independent Computer Consultants Association
- Information Systems Security Association
- Infrared Data Association
- Interactive Multimedia Association
- International Communication Association
- International Computer Facsimile Association
- International Computer Security Association
- International Standards Association
- International Trademark Association
- Japan Electronic Industry Development Association
- Japanese Industrial Robot Association
- Message-Oriented Middleware Association
- MIDI Manufacturer's Association
- Multimedia Telecommunications Association
- National Association of Broadcast Engineers and Technicians
- National Association of Broadcasters
- National Association of Communication System Engineers
- National Association of Radio and Television Broadcasters
- National Association of Securities Dealers
- National Cable Television Association
- National Computer Graphics Association
- National Computer Security Association
- National Electrical Manufacturers Association
- National Electronics Distributors Association
- Optical Storage Technology Association
- Personal Computer Memory Card International Association
- Radio and Electronics Engineering Association
- Radio Manufactures Association
- Radio-Electronics-Television Manufacturers Association
- Recording Industry Association of America
- Scientific Apparatus Manufacturers Association
- SCSI Trade Association
- Semiconductor Industry Association
- Special Libraries Association
- Surface Mount Equipment Manufactures Association
- Systems and Procedures Association
- Telecommunication Industry Association
- Trans-European Research and Education Networking Association
- Video Electronic Standard AssociationThe New English-Russian Dictionary of Radio-electronics > Association
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5 American Management Association
орг.сокр. AMA упр., амер. Американская ассоциация менеджмента (некоммерческая организация, занимающаяся программами в области развития теории и практики управления, а также образования и повышения квалификации менеджеров; образовалась в результате слияния National Association of Corporation Schools и National Association of Corporation Training в 1922 г.; первоначальное название: National Personnel Association, в 1923 г. переменована в AMA)See:management, National Association of Corporation Schools, National Association of Corporation Training, Industrial Relations Association of America, National Association of Employment Managers, National Personnel Association
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abbrev.: AMA Американская ассоциация менеджмента (США): профессиональная некоммерческая организация, которая занимается образовательными программами, подготовкой кадров, исследованиями в сфере управления, выпуском многочисленных печатных изданий (штаб-квартира в Нью-Йорке).Англо-русский экономический словарь > American Management Association
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6 Industrial Relations Association of America
орг.упр., амер. Американская ассоциация трудовых отношений ( позднее название Национальной ассоциации менеджеров по персоналу)See:Англо-русский экономический словарь > Industrial Relations Association of America
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7 AAIM
1) Сокращение: American Association of Industrial Management2) Вычислительная техника: Association for Applied Interactive Multimedia (organization) -
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 index
1. сущ.мн. indexes, indices1) эк. индекс (цифровой показатель, выражающий в процентах последовательные изменения какого-л. экономического явления)See:price index, abnormal performance index, index-linked, Bankers Trust Commodity Index, Barron's Confidence Index, beating the index, Bond Buyer Index, Bond Buyer municipal bond index, bond index, Business Confidence Index, Business Environment Risk Information Index, Business Expectation Index, Business Outlook Index, Business Sentiment Index, cash index participation, Chase Physical Commodity Index, Chicago Purchasing Managers' Index, Consumer Confidence Index, consumer price index, Consumer Sentiment Index, cost-of-living index, CRB/Bridge Index, Current Condition Index, Economic Sentiment Index, Eleven Bond Index, Emerging Markets Free Index, Euro-commercial paper index, exchange rate index, housing price index, Index of Investor Optimism, Index of Lagging Indicators, index participation, index range note, Investable Commodity Index, J. P. Morgan Commodity Index, Knight-Ridder Commodity Research Bureau Index, lagging index, Lipper Indexes, market value index, NAPM index, NAPM services index, National Association of Purchasing Managers' index, National Association of Purchasing Managers' services index, Philadelphia Fed Index, price index, profitability index, Purchasing Manager Index, Real Estate Index Market, Revenue Bond Index, Service Price Index, trade weighted index, Twenty Bond Index, University of Michigan Consumer Sentiment Index, University of Michigan Sentiment Index, advance-decline index, abnormal performance index, Accumulation Swing Index, Arm's index, Commodity Channel Index, demand index, diffusion index, Directional Movement Index, equal-weighted market index, Force Index, Herrick Payoff Index, Market Facilitation Index, money flow index, Positive Volume Index, relative strength index, Relative Vigor Index, stochastics index, Swing Index, tax and price index, trading index, Average Directional Movement Index2) бирж. фондовый индекс (показатель движения фондовой конъюнктуры, рассчитанный по определенной формуле на базе текущих цен конкретных ценных бумаг; как правило, простое или взвешенное среднее цен основных котируемых активов)See:average, weighted average, quotation, share index, Dow Jones average, Financial Times Ordinary Share Index, AEX index, Affarsvarlden General Index, AMEX Major Market index, all ordinaries index, All Ordinaries share index, All Ordinaries Share Price Index, American Stock Exchange Major Market index, American Stock Exchange Market Value Index, AMEX Composite Index, Austrian Traded Index, Bonn Index FAZ, Bovespa Index, BVL General Index, CAC 40 index, CAC general index, Chambre Agent General Index, Comit Index, Commerzbank Index, Deutsche Aktien Index, Dow Jones Composite 65 Index, Dow Jones Index, Dow Jones World Stock Index, EAFE index, equal-weighted market index, Europe and Australasia, Far East Equity index, Far Eastern Index, FAZ index, Financial Times Actuaries All Share Index, Financial Times Actuaries Share Indexes, Financial Times Index, Financial Times Industrial Ordinary Share Index, Financial Times Share Indexes, Financial Times Stock Exchange 100 Index, Financial Times Stock Exchange Index, Financial Times World Index, Forty Index Futures, FT 30 Index, FT Index, FT Share Indexes, Hang Seng Index, index arbitrage, index fund, index fund management, index future, index investing, index of securities, index option, index portfolio management, index tracker fund, index warrant, index-amortizing swap, International Market Index, Jensen index, KLSE Composite Index, Korea Composite Stock Price Index, KR-CRB index, Kuala Lumpur Stock Exchange Composite Index, Lisbon BVL General Index, Major Market Index, market index, market index deposit, market value-weighted index, NASDAQ Bank Index, NASDAQ Biotechnology Index, NASDAQ Composite Index, NASDAQ Computer Index, NASDAQ Financial-100 Index, NASDAQ index, NASDAQ Industrial Index, NASDAQ Insurance Index, NASDAQ National Market Composite Index, NASDAQ National Market Industrial Index, NASDAQ Other Finance Index, NASDAQ Transportation Index, NASDAQ-100 Index, NASDAQ-OTC Price Index, New York Stock Exchange Composite Index, New York Stock Exchange Index, Nikkei Dow Index, Nikkei Dow Jones Index, Nikkei index, NYSE Composite index, NYSE Index, price-weighted index, PSE Technology 100 Index, Russell indexes, S&P / Australian Stock Exchange Australian Index Committee, S&P 400 Index, S&P/ASX 100 Composite Index, S&P/ASX 100 Index, S&P/ASX 20 Composite Index, S&P/ASX 200 Composite Index, S&P/ASX 300 Composite Index, S&P/ASX 50 Composite Index, Salomon Brothers World Equity Index, share price index, Standard and Poor's / Australian Stock Exchange 100 Index, Standard and Poor's / Australian Stock Exchange 20 Index, Standard and Poor's / Australian Stock Exchange 200 Index, Standard and Poor's / Australian Stock Exchange 300 Index, Standard and Poor's / Australian Stock Exchange 50 Index, Standard and Poor's / Australian Stock Exchange Australian Index Committee, Standard and Poor's / Australian Stock Exchange MidCap 50 Index, Standard and Poor's / Australian Stock Exchange Small Ordinaries Index, Standard and Poor's 400 Index, Standard and Poor's 500 Stock Index, Stock Exchange of Singapore Index, stock index option, stock indexes and averages, Straits Times Industrial Index, Swiss Market Index, Swiss Performance Index, Taiwan Stock Exchange Capitalization Weighted Stock Index, Tokyo Stock Exchange Price Index, Tokyo Stock Price Index, Value Line Composite Index, value-weighted market index, Wilshire 5000 Equity Index
2. гл.эк. индексировать (заработок, процентные ставки и т. п.)See:The new English-Russian dictionary of financial markets > index
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10 accountant
сущ.1) эк. тр., учет бухгалтер (специалист, который на основании принципов бухгалтерского учета анализирует финансовую информацию и составляет финансовые отчеты)Whether an organisation calls its accountant a management accountant, a financial accountant or just an accountant doesn't matter. — Не имеет значения, как называть бухгалтера компании: бухгалтером по управленческому учету, финансовым бухгалтером или просто бухгалтером.
company’s accountant — бухгалтер компании
Syn:See:chief accountant, general accountant, junior accountant, semisenior, senior accountant а) accountant's department, accounting clerk, book-keeper, accountant-in-charge 2), in-charge accountant2) учет, ауд. специалист по учету (лицо, оказывающее бухгалтерские услуги, такие как составление финансовых отчетов и налоговых деклараций, аудиторская проверка финансовых документов и т. п.; часто специализируется на учете в определенных сферах, напр., налогообложении, производственном учете и т. п.)See:academic accountant, budget accountant, certified accountant, chartered accountant, cost accountant, costs accountant, financial accountant, independent accountant, industrial accountant, management accountant, practicing accountant, private accountant, professional accountant, property accountant, public accountant, senior accountant б), systems accountant, tax accountant, Accountants' index, accountant's liability, accountants professional liability insurance, accountant's lien, accountant's opinion, accountant privilege, accountant's report, accountant's responsibility, accountant-in-charge 1), in-charge accountant, Accountant's Magazine, Taxation for Accountants, The Accountant, The Accountant's Magazine, American Institute of Accountants, American Society of Woman Accountants, Association of Authorised Public Accountants, Association of Certified and Corporate Accountants, Association of Chartered Certified Accountants, Association of Government Accountants, Australian Society of Certified Practicing Accountants, International Congress of Accountants, International Federation of Accountants, National Association of Accountants, National Society of Accountants, accounting 1) а), audit 1) а) accounting firm, financial statement, quality review 2)
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(Acct.) 1) бухгалтер; квалифицированное лицо, имеющее диплом или лицензию на право заниматься бухгалтерским учетом; см. accounting; 2) = auditor.* * *. . Словарь экономических терминов .* * *бухгалтер-ревизор; аудиторлицо, обученное ведению бухгалтерских книг, в которых регистрируются все финансовые трансакции коммерческих или иных организаций, и составлению периодической отчетности -
11 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
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